Paid Media · Service 17
Technical SEO Audit. Audio advertising done with attention to the medium's actual mechanics. Crawlability, indexability, Core Web Vitals, schema, internal architecture — examined with surgical rigour, prioritised by commercial impact.
Audio is the only medium where listeners can't scroll past you.
No skip button on most podcast ads. No alt-tab during a Spotify spot.
Driving, exercising, working — the listener can't even look away.
That uninterrupted attention is dramatically more valuable
than the visual impressions every other channel sells —
and dramatically under-priced relative to its actual effectiveness.
Audio advertising is the only medium where the listener's attention is functionally captive. Driving, working out, washing dishes, walking — the listener cannot redirect their attention the way a banner ad invites them to scroll past or a video ad invites them to switch tabs. The 30-second audio spot is consumed in full or not at all, and platform skip rates are dramatically lower than video.
That captive-attention dynamic produces unusually durable brand impact and unusually high conversion rates relative to media cost. The format is also structurally under-priced — most agencies don't know how to execute audio well, so demand stays soft relative to inventory supply, keeping CPMs lower than the medium's actual effectiveness justifies. The brands that buy audio seriously now are buying ahead of the inevitable price correction.
Every audit covers four pillars. Each pillar is a deep dive — not a checklist tick.
Spotify Ads (mass-reach streaming with addressable targeting), podcast sponsorships (host-read endorsement at scale), programmatic audio (contextual placement across radio and music inventory), Spotify Audience Network (programmatic across podcast inventory). The right mix depends on audience composition and brand objectives.
15-second and 30-second audio spots produced specifically for the medium. Voice talent casting, sonic branding integration, music licensing, mix engineering. Audio creative is its own discipline — visual brands frequently underestimate how much craft good audio production requires.
Host-read endorsements vs. produced spots, sponsorship of mid-tier independent podcasts vs. network buys via Acast or SiriusXM Media. Mid-tier podcast sponsorships consistently outperform network buys for premium brands willing to do the relationship work.
Promo code redemption tracking, vanity URL attribution, post-impression site lift, brand search lift studies, household-level attribution via mobile-ID matching where available. Audio attribution is harder than visual digital but more sophisticated than most agencies attempt.
Where does your audience listen? Spotify usage patterns, podcast consumption habits, contextual listening (commute, work, exercise). The audience research that decides whether the budget targets premium podcast inventory or scaled streaming reach.
Voice talent casting, script development, sonic branding integration, professional mixing. Audio production is dramatically cheaper than video and dramatically more often underinvested. The production quality bar is lower than visual media — but the bar still matters.
Spotify Ads campaigns with addressable targeting, programmatic audio buys via DSPs, direct podcast sponsorship negotiations, host-read endorsement coordination. Different formats serve different funnel roles within the audio mix.
Audio compounds steadily for brands maintaining cadence. Quarterly podcast sponsorship renewals, monthly Spotify campaign refreshes, semi-annual creative refresh. The brands winning audio maintain consistent presence rather than burst-and-pause patterns.
Audio CPMs typically run 30-50% below equivalent visual digital CPMs — despite audio delivering dramatically higher attention quality. The pricing asymmetry exists because most advertisers don't know how to execute audio (no in-house audio creative capability, no podcast-relationship infrastructure, no attribution framework). Demand stays soft, supply stays plentiful, prices stay low.
The structural under-pricing won't persist forever. As more brands invest in audio capability, demand will rise to meet the medium's actual effectiveness — and CPMs will normalise. Brands building audio programmes now are buying ahead of the price correction. Five years from now, audio will trade at premium-channel pricing; today it trades like a long-tail format.
A B2B SaaS platform had assumed audio was inappropriate for B2B — listeners were "consumers" not buyers. We tested with mid-tier B2B podcast sponsorships (industry-vertical podcasts with engaged decision-maker audiences) and Spotify Ads targeting business audiences during workday listening. Twelve months of €18K monthly audio spend produced €220K in attributed pipeline at 4.1× ROAS — and three of the top five attributed deals came from podcast sponsorship-driven discovery.
I'd been told for years that audio was for B2C only. Revolutionize challenged the assumption with actual data and showed me that B2B podcast audiences are exactly the senior decision-makers we sell to — they listen on commutes, on workouts, between meetings. Three of our largest attributed deals last year came from podcast sponsorship discovery.
A technical audit is most powerful when followed by these complementary services.
Programmatic audio runs through the same DSPs as programmatic display and CTV. Most premium audio programmes integrate with broader programmatic strategies for unified planning and measurement.
Explore →For brands with podcast audiences worth amplifying, owned podcast production runs alongside paid podcast sponsorships as a coordinated audio-content strategy.
Explore →Audio and CTV both deliver attention-quality media outside the visual feed economy. They're increasingly run as paired upper-funnel channels for premium brands.
Explore →Capture uninterrupted attention
Book a 30-minute scoping call. We'll discuss your audience's listening behaviour, the audio formats most likely to fit your category, and quote a possible engagement that builds audio capability before the price correction arrives.