Paid Media · Service 02
Technical SEO Audit. Meta Ads done seriously. Crawlability, indexability, Core Web Vitals, schema, internal architecture — examined with surgical rigour, prioritised by commercial impact.
iOS 14 ended targeting as a competitive advantage on Meta.
Algorithms now decide who sees what.
The only variable left for advertisers to actually compete on
is the creative itself. Brands winning Meta in 2026
treat creative as R&D — testing, iterating,
and shipping at a velocity their competitors can't match.
Pre-iOS 14, Meta Ads winners were the ones with the best targeting. Post-iOS 14, that lever is gone — Apple's privacy changes broke deterministic tracking and Advantage+ now optimises audiences automatically. The differentiator that's left is creative: how many concepts you can test per week, how fast you can iterate, how diverse your asset library is, how quickly you kill underperformers.
Most agencies still treat creative as a quarterly campaign refresh. The brands winning Meta treat it as continuous R&D: 50+ creative variations per priority campaign monthly, statistical thresholds for kill decisions, dedicated production capacity. The agencies still selling "audience optimisation" are selling a discipline that ended in 2021.
Every audit covers four pillars. Each pillar is a deep dive — not a checklist tick.
When to use Advantage+ Shopping campaigns vs. manual campaign types. The strategic split that decides whether the algorithms work for you or against you. Different campaign types for different funnel stages.
50+ creative variations per priority campaign monthly. Static, video, Reels, Stories, carousels, catalogue ads. Tested at scale with rigorous statistical thresholds for kill decisions. Creative is the product, not the byproduct.
Meta's Conversion API (CAPI) properly integrated with your CRM, server-side tracking via GTM Server, offline conversion uploads, value-based event hierarchy. The measurement layer that makes algorithm optimisation actually work post-iOS 14.
Beyond Meta's in-platform attribution: incremental lift testing, geo-experiments, MTA modelling. The truth about how much of your reported Meta performance is actually incremental — and how to optimise for what matters.
Audit existing account structure, Conversion API integration, creative library, attribution model. Most accounts have either broken CAPI or an undeveloped creative library — often both.
Fix CAPI integration, build creative production pipeline (template systems, video production cadence, asset library architecture). The infrastructure for sustained performance.
Weekly creative testing cycles with statistical kill thresholds. Hooks tested separately from creative concepts. Winning concepts scaled into Advantage+ Shopping campaigns or maintained in dedicated test campaigns.
Quarterly creative library refresh based on performance patterns. Annual strategic review of campaign architecture against changing platform mechanics. Meta evolves continuously; the programme needs to match the cadence.
A traditional agency produces 5 carefully-crafted creative concepts per quarter, refines them obsessively, and runs them at high spend. A modern Meta programme produces 50+ rougher creative concepts per month, kills 80% within a week based on early performance data, and scales the survivors. The latter beats the former nine times out of ten — because Meta's algorithms learn from creative volume, not creative perfection.
The shift demands a different operational model: production capacity, statistical discipline, comfort with disposable creative. Most agencies haven't made the shift because their cost structures don't support it. We built our cost structure around it from the start.
A direct-to-consumer cosmetics brand running €120K monthly Meta spend was achieving 1.8× purchase ROAS — well below their break-even threshold. We rebuilt their Conversion API integration with proper value signals, built a creative production pipeline shipping 60 variations per month, and consolidated 14 fragmented campaigns into 3 Advantage+ Shopping campaigns. 90 days later: 4.8× ROAS, same monthly spend, business profitability restored.
We'd been told our Meta numbers were as good as iOS 14 would allow. Revolutionize spent ninety days proving that wrong. The trick wasn't targeting — it was producing more creative than we knew was possible, killing the losers fast, and feeding the winners into Advantage+. We came out of the engagement profitable on a channel we'd been losing money on for two years.
A technical audit is most powerful when followed by these complementary services.
For B2C brands, Meta and TikTok increasingly share creative production pipelines. Run together, the same creative concepts test across both platforms with adapted formats — capital-efficient creative R&D.
Explore →For e-commerce brands, the Meta retargeting layer typically captures buyers Google Shopping introduced. Coordinated planning across the two channels prevents over-attribution and budget waste.
Explore →Reels and short-form video are increasingly Meta's most-rewarded formats. Our video production team produces the volume Meta's algorithms need to perform.
Explore →Make Meta profitable again
Book a 30-minute scoping call. We'll review your current Meta account live, audit your creative library and CAPI setup, and quote a possible engagement with no obligation.